Lead Product Manager · Dubai, UAE
Ramez
Mokhtar.
10+ years across five sectors. One obsession: get users to value fast and keep them there.
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Product manager with 10+ years across games, e-commerce, on-demand, fintech, and GovTech. Different sectors, same core problem: get users to value quickly and keep them there. Trained as a civil engineer, which left me with a bias toward systems thinking and measuring what matters. Started my career as a co-founder and game designer, where I developed a feel for engagement, monetisation, and retention mechanics. I use AI daily — both to move faster as a PM and to vibe-code working prototypes that compress the gap between idea and validation.
Bridges government services and consumer-facing digital products using AI — insurance, vehicle registration, and driver licensing.
- Launched Shary, the first escrow payment service for vehicle ownership transfer on Tamm, built with AD Police. Now processing AED 10M+ monthly and growing 10% MoM.
Leading online flowers and gifting platform across 9 countries and 40 cities in the Middle East and UK.
- Improved search conversion rate by 50% and search adoption by 20% within one quarter.
- Built a catalog hygiene strategy that doubled click-through rate.
- Redesigned customer onboarding flow, improving activation rate by 70%.
- Led discovery experience overhaul that doubled finding performance on Web and Android, and increased it by 30% on iOS.
- Led an on-device measurement project with Google that grew installs by 60% while cutting cost-per-install by 6%.
- Owned Martech — CRM tooling, lifecycle automation, and campaign instrumentation across all markets.
Online grocery marketplace offering doorstep delivery of groceries and home essentials.
- Redesigned homescreen and store landing experience — reduced time-to-visit-a-store by 30%, increased store conversion by 20%.
- Enhanced onboarding flow, improving activation rate by 20%.
- Increased retention by 10% while cutting promotional subsidy by 25% through customer segmentation optimisation.
- Owned the digital cards vertical end-to-end, achieving 3× GMV within 15 months.
The only on-demand fuel delivery service in MENA.
- Built and led a cross-functional team of 4 PMs, 22 engineers, 2 designers, and 1 UX researcher across 7 stakeholder groups.
- Redesigned the subscription model — subscription rate up 1000%.
- Overhauled the mobile app: time-to-order dropped by 60%, install-to-first-order drop-off fell by 40%, monthly retention up 15%.
- Guided engineering migration from monolithic to microservices architecture.
Technology investment arm and startup incubator of Abu Dhabi Financial Group, focused on Fintech, EdTech, and online media.
- Led a team of 12 engineers, establishing a structured SDLC and translating product strategy into roadmaps and user stories.
- Built a B2B offering within a B2C product adopted by 12 schools within six months.
- Redesigned UX and paywalls to improve scalability, user experience, and monetisation.
- One sub-company was acquired by Alef Education, Abu Dhabi.
Leading mobile games publisher in the Arabic-speaking market.
- Established and ran Tamatem's Egypt branch — recruitment, planning, and full product lifecycle management.
- Owned metagame design across all titles: paywalls, gacha mechanics, IAP pricing, and game economy.
- 2 titles featured as Apple App Store Editor's Choice; 3 reached #1 on top grossing charts.
Where it all began.
- Designed 8 mobile game titles — GDDs, prototypes, mechanics, and system design.
- Signed a global publishing deal with Chillingo, an EA Studio.
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